Our Motto
That certainly seems like a strange motto, doesn't it? A combination of "nailing jello to a tree" and "think outside the box" -- two popular, and over-used, adages commonly heard in pop culture, consulting, sales and engineering fields, just to name a few.
The phrase "nailing jello to a tree" usually applies to an impossible task, while "thinking outside the box" usually connotes a need to approach a problem from a new perspective, one that looks beyond the borders that limit creative solutions. Taken as a whole, the combined phrases convey a descriptive approach to the intractable. In literal form, how would you nail jello to a tree? There are actually several possible answers that work -- it's not an impossible task, after all.
And that's why our motto fits.
We provide unique perspectives in order to develop viable solutions to problems which appear insurmountable.
Think outside the box.
